Larry Elder gets another Chance

If you don’t know who Larry Elder is – he is a Los Angeles based black libertarian radio host with a long track record. He previously was in national syndication on ABC Radio and was let go in 2007 in favor of the new kid on the block – Mark Levin.

Larry has bounced around a bit, but he now has his second big Break. You may remember that Bill Bennett is leaving morning radio on Salem and being replaced by Hugh Hewitt. Larry will be filling the shoes of Hewitt from 6-9 PM ET.

I generally like Larry, but going against Levin is a tall order. Larry doesn’t have appeal to the black audience, he isn’t a red meat raging Conservative, religion isn’t his focus. Some white people listen looking for absolution from their racial sins, in the way Ken Hamblin (The Black Avenger) did, but being a Libertarian is not going to excite a national audience by itself.

One of my rules to live by is “Syndicated Talk has to be more than doing a local show and putting it on a Satellite”. A farmer listening in Kansas has no idea of what South Central is, doesn’t care about Governor Jerry Brown, and couldn’t tell you a thing about Santa Monica Boulevard. The time of day in California, the weather, traffic snarls, the sports teams, the quality of In-n-out burger mean nothing to a bus driver in Atlanta. TV shows can be fodder for national conversation, but that just encourages people to turn on their DVR.

Most of Salem’s stations are AM and start cutting back to nighttime power before or during this time period. It’s a tall order, but Larry Elder is the last best hope to make it fly.

Bill Bennett’s last day is scheduled for Friday, April 1st – but Bennett doesn’t usually work on Friday.

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11 Responses to Larry Elder gets another Chance

  1. briand75 says:

    I have developed one rule for conservative talk radio: No matter how good you think you are as a host, you will eventually alienate everyone. This is because spending endless days telling people how bad it is and never offering one whiff of hope or a solution is a formula for disaster.

    “Get off my phone, you moron!”

    • CC1s121LrBGT says:

      > “Get off my phone, you moron!”

      Very old school. How much longer until that is replaced with “Get off my phone, you LOSER” ? Do we have to wait until Election Day?

    • Fred Stiening says:

      The one major exception was back during Newt Gingrich’s contract with America when Rush was able to focus on a positive agenda rather than play a looped tape of Hillary barking.

      Air America flamed out because they tried to be the mirror image of Rush Limbaugh. Rather than focusing on things the government should do ($15 minimum wage, free college, breaking up the banks) – they focused on trying to tear down “the enemy”. Thom Hartmann talks with Bernie Sanders every Friday for as long as I remember – a notable exception. I’ve actually learned a few things from him.

      I haven’t listened to Elder regularly since he lost his job 8 years ago. He and Neal Boortz were the reason I had created Libertarian talk, along with Free Talk Live. I’m pretty sure he still would not call himself a Conservative. That points to a fundamental problem – if you think a big government is the problem, why would you want to run it?

  2. Fred Stiening says:

    There was a conversation on Free Talk Live a couple months ago between the host and one of his pals. It was pretty clear they have argued about this in the past and quickly veered away seeing the danger.

    The host said “you know, libertarians should not get food stamps”, to which his guest said “but I paid for them!”. Uh-huh. The Libertarian movement will go nowhere as long as the message is “let’s live off the government and sit around smoking pot in our mom’s basement and having gay sex”.

    Despite what people say, they [most people] mostly want a large interventionist nanny state. Tell seniors their social security check is going down because the cost of living decreased and they’ll vote you out of office, while at the same time calling Bernie Sanders a damn Socialist

    • RebelSansClue says:

      It’s all interconnected. People are less forgiving, which makes for a less forgiving society, which makes for people who don’t want to risk the consequences of running their own lives, so they ask the government to micromanage their lives.

  3. Fred Stiening says:

    I found Salem’s 24/7 stream this morning

    http://player.listenlive.co/48691

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