Hispanics love sports too!

Univision, the Spanish language Radio and TV giant has announced it will be converting 10 of its radio stations to carry Univision Deportes (Sports) Radio in competition with ESPN Deportes Radio.

http://www.univision.com/deportes/udn

Univision had previously converted most of its AM radio stations to a Spanish news/talk format. I think it was based in Los Angeles, but the whole thing was murky, especially if you aren’t fluent in Spanish. Whatever they did fizzled out after a few months. Some of the AM stations reverted to be simulcasts of their FM stations.

Gooooooooooooalllllllllll!

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