Tom Taylor’s newsletter mentioned that iHeart/Clear Channel has signed a deal with a podcasting company to move into offline distribution. This morning, iHeartRadio emailed me information. Here is the podcast info for Sean Hannity:
It is pretty pathetic that iHeart has no idea what a podcast is. With a podcast, your software informs you that a new episode is available, and depending on the settings, optionally downloaded. You might also have a mobile device like an mp3 player set up to transfer the podcast via bluetooth or a USB cable. With the podcasts on the device, you are free to listen when and where you want without need for internet access. You typically can back up or fast forward, and change the playback rate to save time. Podcasts typically do not have the network ads or local news/weather/traffic breaks.
What iHeart is actually offering is a show archive. Listening requires an iHeartradio account. Do you really want iHeart spamming your Facebook friends?
It is more evident that Hannity carries the least content of the national syndicated talk shows. After stripping out the local breaks and ads, his three hour show has a run time of only 95 minutes.