If you want an example of newspaper constructing a narrative that is fact free, there you go.
The reporter started with the conclusion “Rush left KFI-AM and nobody followed him to KTLK-AM!” (now KEIB). What they didn’t know because they don’t listen to the radio and didn’t do research – like talking to KFI – was that Rush continued to be heard on KFI as a KFI/KEIB simulcast most of the month. That’s why KFI’s ratings didn’t plummet.
However, over at KTLK/KEIB, the share went from the 0.1% share under “progressive” talk to 0.4% – rush is only on 3 hours a day. In addition, Salem’s KTIE in San Bernadino picked up Rush Limbagh [sic], even if they can’t spell his name correctly on their web site. Salem doesn’t subscribe to Nielsen Audio (formerly known as Arbitron) so their audience numbers are not public.
The LA Times printed a correction online. Rush doesn’t like to talk about himself or ratings, but this may get his attention.