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sans-serif; font-size: 10pt;">- 101 Country KPNC</span><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt; color: #000000;"><a href="https://en.wikipedia.org/wiki/KFGY" style="color: #000000;"></a><br /></span></strong></p> <p style="text-align: justify;"><strong><span style="font-family: arial, helvetica, sans-serif; font-size: 14pt;">Format Description</span></strong></p> <p><img src="/images/CarrieUnderwood.jpg" alt="CarrieUnderwood" width="176" height="176" style="border: 5px solid #ffffff; float: left;" /></p> <p style="text-align: justify;"><strong><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong style="font-family: arial, helvetica, sans-serif; font-size: 13.3333px;">101 Country 101 Country KPNC</strong><span style="font-family: arial, helvetica, sans-serif; font-size: 13.3333px;"> is Ponca City's heritage station.</span></span></strong></p> <p style="text-align: justify;"><strong><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">101 Country KPNC </span></strong><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">plays the biggest Country music artists in America today.</span><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 13.3333330154419px;"><span style="font-family: arial, helvetica, sans-serif; font-size: 13.3333330154419px;"><br /></span></span></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">101 Country KPNC's </span></strong><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">with </span><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">its</span><strong style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"></span></strong>25,000 watt FM signal has been playing modern country music since it first signed on the air in 1979. </span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">In addition to the popular music <strong style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">101 Country KPNC</span></strong> is very involved in its community. The morning show features daily interviews with are civic leaders, business leaders, political officials, and more. </span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Most Saturdays you can find <strong>101 Country KPNC</strong> out broadcasting live from area events and businesses.</span></p> <p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>101 Country KPNC</strong> targets affluent listeners 25 to 54 years old with a strong core audience of 25 to 54 females. </span></p> <p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">The Country Music format year to year continues to remain one of the most popular music formats in America today and one of the best performing formats for advertisers.</span></p> <p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong><img src="/images/keith_urban-no_3d.JPG" alt="keith urban no 3d" width="154" height="149" style="border: 5px solid #ffffff; float: right;" />Great artist, great songs! 101 Country KPNC</strong> listeners tune in to hear the biggest Country artists such as Blake<span style="white-space: pre;"> </span>Shelton, Miranda<span style="white-space: pre;"> </span>Lambert, Carrie<span style="white-space: pre;"> </span>Underwood, Keith<span style="white-space: pre;"> </span>Urban, Jason<span style="white-space: pre;"> </span>Aldean, <span style="color: #333333; font-family: sans-serif; background-color: #ffffff;">Eric Church, Darius Rucker, Brothers Osborne, Old Dominion, Chris Young, Tim McGraw, Faith Hill, Kenny Chesney, Maren Morris, Josh Turner, Carly Pearce, Thomas Rhett, </span>and many more.</span></p> <p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>101 Country KPNC</strong> Country music format is a popular at work choice for listeners.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">1<strong>01 Country KPNC</strong> has a long history of providing results for its advertisers. </span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 13.3333px;">1</span><strong style="font-family: arial, helvetica, sans-serif; font-size: 13.3333px;">01 Country KPNC</strong> is proud to be a </span>two-time<span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"> winner of the Oklahoma Association of Broadcasters Station of the Year Award.</span></p> <p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>101 Country KPNC</strong> <strong>allows advertisers to reach a large affluent active consumer group in their prime spending years that can’t be reached with any other station.</strong></span><br /><br /><strong><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-size: 14pt;">Demographic Profile</span></span></strong></p> <p style="text-align: justify;"><strong style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">101 Country KPNC</strong><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"></span><strong style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">has wide demographic appeal with consumers who have purchasing power!</strong></p> <p><img src="/images/COUPLE-55.JPG" alt="COUPLE 55" width="246" height="200" style="border: 5px solid #ffffff; float: left;" /></p> <p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Age Composition:</strong> <strong>101 Country KPNC </strong>targets Affluent consumers in the 25-54 age group. Most of Country Radio listeners in America fall into the 25-64 age group. </span></p> <p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">- Over 20% of Country listeners in America are adults 45 to 54 years old.</span><br /><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">- Over 16% of Country listeners in America are adults 55 to 64 years old.</span><br /><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">- Almost 15% of Country listeners in America are adults 35 to 44 years old.  </span><br /><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">- Over 15% of Country listeners in America are adults 25-34 years old.</span><br /><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">- Over 15 % of Country listeners in America are adults 65+.</span><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><br /></span></p> <p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Gender: 101 Country KPNC </strong>has more.females listening than males. </span></p> <p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong style="font-family: arial, helvetica, sans-serif; font-size: 13.3333330154419px; text-align: justify;">Occupation: </strong><strong style="font-family: arial, helvetica, sans-serif; font-size: 13.3333330154419px; text-align: justify;">101 Country KPNC</strong><span style="font-family: arial, helvetica, sans-serif; font-size: 13.3333330154419px; text-align: justify;"> listeners are employed as Owners, Managers or Professionals, employed as tradespeople, employed in the sales and service industry and are employed as administrators or clerical staff.</span></span></p> <p style="text-align: justify;"><strong style="font-family: arial, helvetica, sans-serif; font-size: 13.3333330154419px; text-align: justify;"><img src="/images/COUPLE-54.JPG" alt="COUPLE 54" width="225" height="155" style="border: 5px solid #ffffff; float: right;" />Household Income: 101 Country KPNC </strong><span style="font-family: arial, helvetica, sans-serif; font-size: 13.3333330154419px; text-align: justify;">listeners have high earning power.</span></p> <p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-size: 10pt;">- Over 25% of Country listeners in America has an income over $75,000.<br /></span></span><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">- Almost 25% of Country listeners in America has an income of $50,000 - $74,999.<br /></span><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">- </span><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt; text-align: justify;">Almost 30% of Country listeners in America has an income of $25,000 - $49,999.</span></p> <p style="text-align: justify;"><strong style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Education: 101 Country KPNC</strong><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"> listeners are well educated. The majority of <strong>101 Country KPNC</strong> listeners have attended or c</span><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">ompleted college or more.</span></p> <p style="text-align: justify;"><strong style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Investments: 101 Country KPNC</strong><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"> targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.</span></p> <p style="text-align: justify;"><strong style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Activity: 101 Country KPNC</strong><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"> attracts listeners who actively participating in exercise and fitness, boating, biking, golfing, hunting, ATVing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.</span></p> <p style="text-align: justify;"><strong><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Market your business to thousands of potential new customers each week with 101 Country KPNC.</span></strong></p> <p style="text-align: justify;"><br /><strong><span style="font-family: arial, helvetica, sans-serif; font-size: 14pt;">Lifestyle Profile</span></strong></p> <p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>101 Country KPNC</strong> <strong>listeners are in their prime earning and spending years.<br /></strong></span></p> <p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>101 Country KPNC</strong> targets homeowners. A huge category for these consumers is home improvement.</span></p> <p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Home Spending: Started or completed in the past 2 years</strong>:</span></p> <p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><img src="/images/construction-22.JPG" alt="construction 22" width="218" height="147" style="border: 5px solid #ffffff; float: left;" />- Interior painting/wallpaper</span><br /><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">- Landscaping or yard improvements</span><br /><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">- Plumbing</span><br /><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">- Exterior painting/staining</span><br /><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">- Deck/fencing</span><br /><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">- Energy conservation projects</span><br /><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">- Floor tiles or vinyl flooring</span><br /><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">- Installed windows or doors</span><br /><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">- Other home projects</span></p> <p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>The 101 Country KPNC is targeted to reach active consumers in their prime spending years.</strong></span></p> <p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong style="font-family: Arial, 'Arial Unicode MS', Helvetica, sans-serif; font-size: 14px;"><span style="font-family: arial, helvetica, sans-serif; font-size: 14pt;"><br />101 Country KPNC Listeners Have Purchasing Power</span></strong><strong><br /></strong></span></p> <p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong style="text-align: justify; font-family: arial, helvetica, sans-serif; font-size: 13.3333330154419px;"><img src="/images/computer-1.JPG" alt="computer 1" width="260" height="160" style="border: 5px solid #ffffff; float: right;" />101 Country KPNC</strong><span style="text-align: justify; font-family: arial, helvetica, sans-serif; font-size: 13.3333330154419px;"> <strong>targets affluent consumers with high disposable income.</strong></span></span></p> <p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.<br /></span><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">- Are big consumers of furniture, major appliances, and automobiles.<br /></span><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.<br /></span><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">- Enjoy going out to restaurants often every month. <br /></span><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">- In the past year purchased men and women's clothing, infant and children clothing, men's and women's shoes and accessories.</span></p> <p style="text-align: justify;"><strong style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">101 Country KPNC is committed to delivering the best value for advertisers today delivering an active audience in their prime purchasing years.</strong></p> <p style="text-align: justify;"><span style="font-size: 14pt;"><strong><span style="font-family: arial, helvetica, sans-serif;"><br />Here's Why 101 Country KPNC Targets Women</span></strong></span></p> <p style="background-color: #ffffff;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><img src="/images/woman-65.JPG" alt="woman 65" width="151" height="249" style="border: 5px solid #ffffff; float: left;" />80% of all (male, female, and child) apparel purchases are made by women.<br /></span><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">94% of all home furnishing purchases are controlled by women.<br /></span><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">85% of all household spending is controlled by women.<br /></span><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">50% of new computers are bought by women.<br /></span><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">91% of all real estate purchases are influenced by a woman.<br /></span><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">20% of home purchases are made by single women.<br /></span><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">85% of all new vehicle purchases are directly influenced by a woman.<br /></span><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">9</span><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">2% of packaged goods spending is controlled by women.<br /></span><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">52% of all new vehicle purchases are made by women.<br /></span><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">70% of travel decisions are made by women.<br /></span><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">92% of all vacation travel decisions are influenced by women.<br /></span><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">55% of wine purchases are made by women.<br /></span><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">45% of all electronics purchases are made by women.<br />61% of all electronics purchases are influenced by a woman.<br /></span><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><br /></span></p> <p style="text-align: center;"><span style="font-size: 14pt;"><strong><span style="font-family: arial, helvetica, sans-serif;"><br />101 Country KPNC Coverage Map</span></strong></span></p> <p style="text-align: center;"><img src="/images/ponca_city-map-kpnc.JPG" alt="ponca city map kpnc" width="600" height="605" style="display: block; margin-left: auto; 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