{"id":12504,"date":"2015-04-22T23:01:12","date_gmt":"2015-04-23T04:01:12","guid":{"rendered":"http:\/\/streamingradioguide.com\/startingover\/?p=12504"},"modified":"2015-04-23T03:36:50","modified_gmt":"2015-04-23T08:36:50","slug":"simulcast-streaming-is-stagnant","status":"publish","type":"post","link":"https:\/\/streamingradioguide.com\/startingover\/?p=12504","title":{"rendered":"Simulcast streaming is “stagnant”"},"content":{"rendered":"

That’s the opinion of Edison Research<\/p>\n

[Simulcast streaming means taking your over the air licensed radio station and putting it on the internet]<\/p>\n

from Radio World<\/a><\/p>\n

No, it’s much worse than that. At a typical time, 2 million people are listening to Pandora, 300,000 to all iHeartRadio stations combined. Radio adding streaming is like an old man thinking he looks young by wearing a hairpiece.<\/p>\n

On demand content is the end of commercial radio as we know it. I read today that 60% of searches are now being done from mobile devices. Streaming to the desktop has no future. Neither does News, weather, traffic and sports scores and lottery numbers at the top of the hour. Polka music, perhaps.<\/p>\n","protected":false},"excerpt":{"rendered":"

That’s the opinion of Edison Research [Simulcast streaming means taking your over the air licensed radio station and putting it on the internet] from Radio World No, it’s much worse than that. At a typical time, 2 million people are … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-12504","post","type-post","status-publish","format-standard","hentry","category-radio-biz"],"_links":{"self":[{"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/posts\/12504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12504"}],"version-history":[{"count":3,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/posts\/12504\/revisions"}],"predecessor-version":[{"id":12512,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/posts\/12504\/revisions\/12512"}],"wp:attachment":[{"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}