{"id":13535,"date":"2015-09-17T10:01:00","date_gmt":"2015-09-17T14:01:00","guid":{"rendered":"http:\/\/streamingradioguide.com\/startingover\/?p=13535"},"modified":"2015-09-17T11:46:13","modified_gmt":"2015-09-17T15:46:13","slug":"how-to-hide-an-elephant-in-plain-sight","status":"publish","type":"post","link":"https:\/\/streamingradioguide.com\/startingover\/?p=13535","title":{"rendered":"How to hide an elephant in plain sight"},"content":{"rendered":"

Public Radio is looking at its users to see who they are and how their use of media is changing<\/p>\n

Here are The Results<\/a><\/p>\n

The first thing they stipulate is the sample is self selected and has been reweighted by market size without respect to actual listenership, just population.<\/p>\n

While there are charts comparing behavior among age groups (indicating they did ask age), there is no chart showing composition of audience by age. From web site demographics, I already know that the audience profile of the typical NPR listener is very similar to Rush Limbaugh. Diane Rehm is their peer. While there is a small portion of the audience of college age listeners, the vast majority of the audience are in the 60+ age group, female and retired. They are much more likely to have post-secondary degrees and low incomes.<\/p>\n

Commercial radio is not immune to producing misleading statistics. The regular radio media are ecstatic yesterday that local advertising was up 10% last quarter. What they leave out is that national advertising was down, and the survey only covered 56 markets.<\/p>\n

One statistic I’ve never seen published is what percentage of ad revenue is coming directly or indirectly from the Federal Government.<\/p>\n","protected":false},"excerpt":{"rendered":"

Public Radio is looking at its users to see who they are and how their use of media is changing Here are The Results The first thing they stipulate is the sample is self selected and has been reweighted by … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-13535","post","type-post","status-publish","format-standard","hentry","category-radio-biz"],"_links":{"self":[{"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/posts\/13535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13535"}],"version-history":[{"count":3,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/posts\/13535\/revisions"}],"predecessor-version":[{"id":13538,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/posts\/13535\/revisions\/13538"}],"wp:attachment":[{"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}