Let’s pretend you own a business and I am a radio advertising salesman.<\/p>\n
You operate a business with a small gross profit margin – for every dollar in sales, the incremental costs of selling the product – raw materials, direct labor, energy consumption are $.70. You have a 30% gross profit margin on sales. The 30% goes toward the fixed costs – the rent, taxes, labor costs if the store had no sales, debt service, etc – maybe – profit.<\/p>\n
I walk in with carefully gathered data from a reputable third party that proves for each $1 you spend on radio advertising, your sales will go up by $3 for businesses like yours – it is a near certain Return On Investment (ROI) of of at least 3x.<\/p>\n
How many ads would you like to buy today?<\/p>\n
What other information do you need to know to sign up today? The ad slots are selling out quickly – I can’t guarantee the best ad positions unless you act today! Want to go to lunch? I’m buying!<\/p>\n
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