{"id":16515,"date":"2016-09-09T11:36:43","date_gmt":"2016-09-09T15:36:43","guid":{"rendered":"http:\/\/streamingradioguide.com\/startingover\/?p=16515"},"modified":"2016-09-09T12:04:55","modified_gmt":"2016-09-09T16:04:55","slug":"as-of-today-broadcasters-must-sell-political-ads","status":"publish","type":"post","link":"https:\/\/streamingradioguide.com\/startingover\/?p=16515","title":{"rendered":"As of today, broadcasters must sell political ads"},"content":{"rendered":"<p><a href=\"http:\/\/www.broadcastlawblog.com\/2016\/09\/articles\/reminder-lowest-unit-rates-for-the-november-election-start-tomorrow\/\">Broadcast Law Blog<\/a><\/p>\n<p>60 days before Federal elections, broadcasters are required to sell ad time at the lowest rate they offer, including giving volume discounts even if the candidate only buys one ad.  In 2014, radio stations cleared their ad inventory to make room for the expected flood of political ads &#8211; that nobody bought.<\/p>\n<p>I&#8217;m constantly getting ads on YouTube for the NC Senate race.  I don&#8217;t even turn on the radio in the car any more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Broadcast Law Blog 60 days before Federal elections, broadcasters are required to sell ad time at the lowest rate they offer, including giving volume discounts even if the candidate only buys one ad. In 2014, radio stations cleared their ad &hellip; <a href=\"https:\/\/streamingradioguide.com\/startingover\/?p=16515\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154,18],"tags":[],"class_list":["post-16515","post","type-post","status-publish","format-standard","hentry","category-2016-election","category-radio-biz"],"_links":{"self":[{"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/posts\/16515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16515"}],"version-history":[{"count":3,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/posts\/16515\/revisions"}],"predecessor-version":[{"id":16518,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/posts\/16515\/revisions\/16518"}],"wp:attachment":[{"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}