{"id":17569,"date":"2016-12-05T04:25:05","date_gmt":"2016-12-05T09:25:05","guid":{"rendered":"http:\/\/streamingradioguide.com\/startingover\/?p=17569"},"modified":"2016-12-05T04:25:05","modified_gmt":"2016-12-05T09:25:05","slug":"is-siriusxm-going-to-take-over-pandora","status":"publish","type":"post","link":"https:\/\/streamingradioguide.com\/startingover\/?p=17569","title":{"rendered":"Is SiriusXM going to take over Pandora?"},"content":{"rendered":"

http:\/\/nypost.com\/2016\/12\/02\/siriusxm-reportedly-looking-to-snatch-up-pandora\/<\/a><\/p>\n

Pandora customizes the music it plays to you with advertisements customized to what the matrix knows about you. SiriusXM blasts mass audience music via satellite at everyone and doesn’t care if you listen or not, as long as you keep subscribing.<\/p>\n

The third major flavor is “on demand”, where you tell the streaming service what yo want to listen to, but you don’t acquire any rights to listen to the song after your subscription ends.<\/p>\n

So how do you blend those two products that are close to exact opposites? One possibility is to move distribution from satellite to IP based where you have access to the SiriusXM streams but with the ability to target ads? Would SiriusXM users tolerate that?<\/p>\n

The big money people would like to unload Pandora. SiriusXM might not be the real prospect – how about Apple or Facebook?<\/p>\n

No matter what, music listening by over the air radio has a problem. Truly local interactive content is the elephant in the room nobody wants to buy.<\/p>\n","protected":false},"excerpt":{"rendered":"

http:\/\/nypost.com\/2016\/12\/02\/siriusxm-reportedly-looking-to-snatch-up-pandora\/ Pandora customizes the music it plays to you with advertisements customized to what the matrix knows about you. SiriusXM blasts mass audience music via satellite at everyone and doesn’t care if you listen or not, as long as you … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17569","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/posts\/17569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17569"}],"version-history":[{"count":1,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/posts\/17569\/revisions"}],"predecessor-version":[{"id":17570,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/posts\/17569\/revisions\/17570"}],"wp:attachment":[{"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}