[I’m pretty sure the correct answer is not Sheboygan Wisconsin which is the current error in the database]<\/p>\n
This is the thing that Radio, Nielsen and advertisers obsess on (and the FCC indirectly)<\/p>\n
Grouping communities together creates all kinds of mischief. The official methodology used by the FCC is to split the country into metro areas by county, and grouping counties with any significant population together as if they are a homogeneous group. (That is not a transgender reference!)<\/p>\n
So right now, I live in Charlotte North Carolina – the city has a population of about 800,000 but the ratings area for the Charlotte Gastonia metro area has 2.2 million people aged 12+. So how far out from Charlotte do you have to go to find ~2.5 million people (including children). Part of why “Charlotte” doesn’t understand why they don’t control North Carolina politics is they think 2.5 million people self-identify as cosmoplitan, diverse, progressive democrats. I can assure you Gastonia is nothing like that, neither is Waxhaw. The “new South” mentality promoted within Charlotte covers no more than a million people, most of them immigrants from elsewhere.<\/p>\n
Arbitron (now owned by Nielsen) produced this map in 2012 (very big) In the eyes of Arbitron, “Charlotte Gastonia” includes: Statesville in Iredell County has a population around 25,000. You are counted toward making Charlotte the 24th largest metro area. If you’re running a radio station your audience is Statesville. Your stations are not heard in Charlotte and definitely not in South Carolina. So when advertisers come calling, what do you say? I have a 20% share of the people listening in Statesville or I have a 0.01 share of 2.2 million people in Charlotte-Gastonia?<\/p>\n Starting to see the problems Arbitron caused?<\/p>\n","protected":false},"excerpt":{"rendered":" Which metro area does Harrisonburg Virginia belong to? +—————————————–+ | MetroArea | +—————————————–+ | Charlottesville, VA | | Fredericksburg, VA | | Harrisonburg, VA | | Norfolk-Virginia Beach-Newport News, VA | | Richmond, VA | | Roanoke-Lynchburg, VA | | … Continue reading
\nhttp:\/\/www.arbitron.com\/downloads\/Arb_US_Metro_Map_12.pdf<\/a><\/p>\n
\n![\"\"](\"http:\/\/streamingradioguide.com\/startingover\/wp-content\/uploads\/2016\/12\/IMG_1720.jpg\")
<\/a>
\nMecklenburg
\n – Charlotte, Huntersville, Matthews, Cornelius, Mint Hill
\nCleveland
\n – Shelby
\nLincoln
\nGaston
\n – Gastonia,
\nIredell
\n – Mooresville, Statesville
\nRowan
\n – Salisbury
\nCabarras
\n – Concord, Kannapolis,
\nStanley
\nUnion
\nAnson
\nYork (SC)
\n – rock Hill, York
\nChester (SC)
\n – Chester
\nLancaster (SC)<\/p>\n