{"id":2204,"date":"2011-08-15T02:49:54","date_gmt":"2011-08-15T06:49:54","guid":{"rendered":"http:\/\/streamingradioguide.com\/startingover\/?p=2204"},"modified":"2011-08-15T02:49:54","modified_gmt":"2011-08-15T06:49:54","slug":"is-facebook-a-proxy-for-arbitron","status":"publish","type":"post","link":"https:\/\/streamingradioguide.com\/startingover\/?p=2204","title":{"rendered":"Is Facebook a proxy for Arbitron?"},"content":{"rendered":"

Question for the future – does the number of Facebook users who “like” a radio station give a reliable measure of the number of people who actually listen to a radio station? – at least for the under 50 crowd that are of most interest to advertisers?<\/p>\n

I’ve started the process of gathering Facebook information – with 12,368 stations having a web site, it will take a while to have representative data unless I turned a script loose to gather it automatically, and I’m not sure that the data is worth the effort.<\/p>\n

What do you think?<\/p>\n","protected":false},"excerpt":{"rendered":"

Question for the future – does the number of Facebook users who “like” a radio station give a reliable measure of the number of people who actually listen to a radio station? – at least for the under 50 crowd … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2204","post","type-post","status-publish","format-standard","hentry","category-about-the-guide"],"_links":{"self":[{"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/posts\/2204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2204"}],"version-history":[{"count":1,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/posts\/2204\/revisions"}],"predecessor-version":[{"id":2205,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/posts\/2204\/revisions\/2205"}],"wp:attachment":[{"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}