Bob Pitmann is all about selling brand and identity.<\/p>\n
A small quirk that I picked up on a while back – while iHeartRadio has radio in the name of the player, when you use the Clear Channel player it takes you to iheart.com – there is no radio in the domain name.<\/p>\n
So down the road, iheart could include iheart ice cream, iHeart Footbal, iheart chocolate.<\/p>\n
Long before the arrival of Bob Pitmann, Bain Capital and Thomas H Lee<\/strong> made it clear they had no desire to be in the “Radio” business<\/strong><\/span>..\u00a0\u00a0 Clear Channel is a company that delivers programming content, and radio is just one way they deliver that content.<\/p>\n Following the last meeting of the NAB folks, Pittman became the defacto pied piper that was going to lead Radio to the promised land with his optimistic view of the future of radio.\u00a0\u00a0\u00a0 Look out, cliff ahead.<\/p>\n","protected":false},"excerpt":{"rendered":" Bob Pitmann is all about selling brand and identity. A small quirk that I picked up on a while back – while iHeartRadio has radio in the name of the player, when you use the Clear Channel player it takes … Continue reading