Moving stations in the new Talk Radio categories is forcing me to look at every radio station’s programming schedule again, and I see this type of thing mostly on “old school” AM radion stations in the midwest.<\/p>\n
Example<\/a><\/p>\n The first problem is\u00a0it’s a PDF document on\u00a0the web site.\u00a0\u00a0 Not everyone has the ability to view PDFs and they in the past have been a security risk so some people block them.\u00a0\u00a0\u00a0PDFs work for some people some of the time, but it’s not the best way to put information on the web.<\/p>\n The bigger problem though is not understanding who the audience of your web site is – this is clearly a document intended for internal use at the station – it’s the programming log<\/a> for the\u00a0employees so they remember that the CNBC Business Minute happens at exactly 7:43 AM each day.\u00a0\u00a0 Listeners don’t wonder…. “What time of day\u00a0does the\u00a0station have the Dave Ramsey Daily Minute?” and go search that out on the station web site.<\/p>\n","protected":false},"excerpt":{"rendered":" Moving stations in the new Talk Radio categories is forcing me to look at every radio station’s programming schedule again, and I see this type of thing mostly on “old school” AM radion stations in the midwest. Example The first … Continue reading