The other day, Glenn Beck was talking about web tracking how tempting it is for a service to tell him details about what who his audience and what they do – he decided it was too tempting and he doesn’t want to know.<\/p>\n
He didn’t mention what service it was he had been looking at – one that is available and gives away high level information for free is here:<\/p>\n
http:\/\/www.quantcast.com\/glennbeck.com<\/a><\/p>\n What you quickly can see from their graphs\u00a0 (Index = 100 is “average”) is that the Glenn Beck audience is highly skewed toward 50+, high income white college graduates,\u00a0 fairly balanced between men and women.\u00a0\u00a0 His Web Site is the 1,674th most visited web site in the United States.<\/p>\n Let’s compare that to a few other radio people with web sites:<\/p>\n http:\/\/www.quantcast.com\/billpressshow.com<\/a><\/p>\n Bill Press is 230,000+ in rank and so little data they can’t tell anything from it.<\/p>\n http:\/\/www.quantcast.com\/rushlimbaugh.com<\/a><\/p>\n Rush is in the same ranking range as Glenn Beck.\u00a0\u00a0 His audience skews even more toward older, richer, white men.<\/p>\n http:\/\/www.quantcast.com\/blowmeuptom.com<\/a><\/p>\n Tom Leykis just recently launched his podcast.\u00a0\u00a0 As he has said himself, his listeners are at least 20 years younger than the “big guys” on radio despite being only a few years younger (he’s about 55).\u00a0\u00a0 Despite his show being somewhat offensive to some women, he does have women listeners.\u00a0 His audience has a significant asian and hispanic following, perhaps since he is based in Los Angeles.\u00a0\u00a0 Income and education are not particularly skewed in any direction<\/p>\n So what are young people listening to?<\/p>\n http:\/\/www.quantcast.com\/klove.com<\/a><\/p>\n KLove’s Christian Contemporary music is largely 25 and under, somewhat female and young adults who have children.<\/p>\n Down at the bottom of these pages are web sites that commonly show up with the people –<\/p>\n Where are the young women with children?<\/p>\n #3: Facebook: http:\/\/www.quantcast.com\/facebook.com<\/a> Oh look – Adam, it’s an apple – should we eat it?<\/p>\n","protected":false},"excerpt":{"rendered":" The other day, Glenn Beck was talking about web tracking how tempting it is for a service to tell him details about what who his audience and what they do – he decided it was too tempting and he doesn’t … Continue reading
\n#4:\u00a0 Twitter\u00a0\u00a0 http:\/\/www.quantcast.com\/twitter.com<\/a><\/p>\n