The first hour today, Mark Levin was talking about something that was sent to him just before he went on the air (From Lew Dickey?) .\u00a0\u00a0 Levin characterized it is from failed, know nothing radio consultant libs trying to get talk radio to stop talking about Barack Milhouse Obama.<\/p>\n
I had to listen to the 1st hour again to catch the name – it’s a web site I had never heard of:<\/p>\n
http:\/\/www.ntsmediaonline.com\/<\/p>\n
Oh look there – a big ad from Cumulus Media telling advertisers Cumulus is\u00a0 “Advertiser Friendly” with the image of a man who you might mistake for Barack Milhouse Obama if you didn’t look closely.\u00a0 (It’s actually Dr Sanjay Gupta, former CNN consultant, Hillary Clinton adviser and friend of Oprah Winfrey.<\/p>\n
After tracking it back to the source, the suggestion that hosts try to do an hour without saying Obama or Mitt Romney is Mark Larsen.<\/p>\n
“\u2019m glad Mr. Harker has figured out through his research, what [consultant and talent coach] Gabe Hobbs<\/strong> and I have been saying ad nauseum. Do entertaining talk! I challenge every \u2018Talk jockey\u2019 to do an entire show without saying the words \u2018Obama\u2019 or \u2018Romney.\u2019 If you can\u2019t do it, then you\u2019re not creative enough to be on the radio.”<\/p><\/blockquote>\n
I wrote about Mark several years ago. \u00a0 Mark had been doing a morning show in the Tampa Bay Florida market and was unable to come to terms with his employer, and was a pioneer in leaving “real” radio and essentially doing a podcast version, bringing along the folks who had been advertisers on his radio show.<\/p>\n
http:\/\/www.markinthemorning.com\/<\/a><\/p>\n
Mark Larsen is about as far from “a lib” as you could get.\u00a0\u00a0<\/strong> His web site has a picture of Ronald Reagan, and links to the NRA, Washington Times, WorldNet Daily and NewsMax.\u00a0\u00a0 I’m not aware that Mark Larsen is any more a “radio consultant” than I am.\u00a0 He has opinions.<\/p>\n
Gabe Hobbs is the talk radio consultant Larsen alluded to
\nhttp:\/\/gabehobbsmedia.com\/<\/p>\nThe bit about doing an entire show without saying Obama or Romney was Mark Larsen’s suggestion, not the radio consultant’s.\u00a0\u00a0 The question underlying this topic was “Why are news\/talk radio stations losing market share?”, but he answers his own question.\u00a0 What segment is growing?\u00a0 Young urban and Spanish.\u00a0\u00a0 It’s the demographics.\u00a0 Old rich white men listen to conservative talk radio.\u00a0 They’re dying.\u00a0 Radio consultants can’t change that fact.<\/p>\n
Levin specifically implied the consultant had a connection with Michael Smerconish, which is true if you look at his online client list.\u00a0\u00a0 He also claims to advise Glenn Beck, The Blaze, Dennis Miller and Dave Ramsey.\u00a0 It’s clear he currently has the ear of Randy Michaels of Merlin Media, who just this week is trying out ManCow on his “All News” FM station in Chicago.<\/p>\n
The irony is that Mark Levin had just talked about the importance of doing show prep and not talking about things you read just before you went on the air.<\/p>\n
I’m going to make the prediction that when Mark Levin’s contract expires, he and Lew Dickey will not agree to terms and Levin will become a free agent similar to what just happened to Mark Davis..<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
The first hour today, Mark Levin was talking about something that was sent to him just before he went on the air (From Lew Dickey?) .\u00a0\u00a0 Levin characterized it is from failed, know nothing radio consultant libs trying to get … Continue reading