A small trend has started – stations running Bill Bennett’s Morning in America, late at night!<\/p>\n
It makes sense in a way – if you are trying to draw the audience still using clock radios, the people are going to wake up listening to the station they fell asleep listening to. Advertisers don’t care about the 11 PM audience – but they care a lot about people waking up at 6:30 going to a job at 8 o’clock – people why have money to buy a car, go to dinner at restaurants, buy season tickets to sporting events, etc.<\/p>\n
Bill Bennett has the voice and personality for a late night host – soft, friendly, kind of a monotone with a low volume level, rarely gets loud or excited. Late at night, I figure about two minutes of Bennett and I’m in REM dreaming about corn grits.<\/p>\n","protected":false},"excerpt":{"rendered":"
A small trend has started – stations running Bill Bennett’s Morning in America, late at night! It makes sense in a way – if you are trying to draw the audience still using clock radios, the people are going to … Continue reading