In the ongoing posts about snack foods and their battle with Michelle Obama, Little Debbie is the leader out of the gate to buy Drakes, one of the many brands controlled by Hostess.<\/p>\n
Drakes has very little brand power. The only time I ever bought their product I had mistakenly assumed they were the cheap alternative to Hostess. I noticed when I got home, I paid like $3.50 for something that would have been $1.19 for the equivalent Little Debbie product. Fool me once…<\/p>\n
$27.4 million is the best offer to this point. Probably the only thing McKee wants is to shut them down and take over the contracts for end of aisle displays.<\/p>\n
McKee foods is privately held and has an amazing national distribution system for being so small. A clue may be that the McKee family are fervent members of the Seventh Day Adventist church.<\/p>\n","protected":false},"excerpt":{"rendered":"
In the ongoing posts about snack foods and their battle with Michelle Obama, Little Debbie is the leader out of the gate to buy Drakes, one of the many brands controlled by Hostess. Drakes has very little brand power. The … Continue reading