All the big changes are behind us, the holidays are over, CBS Sports is on the air, the stats are stabilizing. Who has benefitted from all this change?<\/p>\n
The big winner is Mark Levin. Without Savage on at the same time, Levin now owns the 6-9 PM (ET) time period. Another winner is Jim Rome – he was and is the only sports radio person significant numbers of people listen to. By now having more affiliates and access to the resources of CBS Sports, he is quickly becoming the franchise player for CBS Sports Radio and is in the top 10 radio shows overall.<\/p>\n
The big loser is Sean Hannity. His show carries the heaviest commercial load of those on syndicated radio. His non-stop talking about “taking our country back” and talking election strategy with Karl Rove (who many blame for the 2012 loss – including me) just doesn’t resonate. “We” aren’t the majority. You can only bang your head on the wall so long before you have to stop.<\/p>\n
Laura Ingraham is about where she was before taking her unexpected December vacation. Herman Cain seems to have kept most of the Boortz audience. Dennis Miller has slowly built up a strong core audience.<\/p>\n
The huge loser is Talk Radio Network. Losing both Ingraham and Savage leaves them with almost nothing. Jerry Doyle has some residue of the Savage audience, but Rusty Humphries has nothing. He picked up the old Doyle time which had no audience to begin with and most of those affiliates moved to Doyle’s new time or were on delayed broadcast and moved Doyle and dropped Humphries. Suzanne Somers talking about her large breasts works better at 11 PM than while mom is driving the kids home from school. Randi Rhodes has about the same numbers as Humphries.<\/p>\n
So if Hannity’s audience is dissipating and Humphries has no traction, who are people listening to from 3-6 PM ET? Rush Limbaugh, Dennis Miller and Glenn Beck – all delayed broadcasts.<\/p>\n","protected":false},"excerpt":{"rendered":"
All the big changes are behind us, the holidays are over, CBS Sports is on the air, the stats are stabilizing. Who has benefitted from all this change? The big winner is Mark Levin. Without Savage on at the same … Continue reading