David Oreck has a fine product by all accounts – high tech vacuum cleaners that people will pay up to $600 for because they are so wonderful – they’ve been widely advertised on radio and TV as long as I can remember.<\/p>\n
Back in 2011, the FTC said Hello to Oreck and asked them for actual proof of their advertising claims for things like claiming their super duper deluxe model would help stop you from catching the flu (which isn’t spread in your carpet). They agreed to refund $700k to consumers.<\/p>\n
Oreck totally missed the bagless vacuum revolution – as market share plummeted, they walked away from their own direct marketing organization and started selling at Walmart and other big box retailers. Thry’re down to a 4% market share even though they have a 70% brand name recognition<\/p>\n
Today, they filed for Chapter 11 bankruptcy. Maybe they should have tried a Sweetjack offer. They did try Groupon last month and sold 170 refurbished units? I don’t understand why President Obama allowed this to happen.<\/p>\n","protected":false},"excerpt":{"rendered":"
David Oreck has a fine product by all accounts – high tech vacuum cleaners that people will pay up to $600 for because they are so wonderful – they’ve been widely advertised on radio and TV as long as I … Continue reading