Joan Lundon is the spokesman for an entity called “A Place for Mom”, which is aired to sound like a PSA, but A Place for Mom is actually a for profit corporation funded by private equity that earns referral fees by maximizing the amount of money the senior care firms earn. Joan tells her vague story of how she was able unload her mom on a good assisted living center and not feel guilty about doing it.<\/p>\n
A small change has been made to the ad – after Joan’s voice goes away, a male voice sums up what the service is – adding in the words “or dad”<\/p>\n
Seriously, how can the idea of a service like this promoting housing only for women be legal? There is nothing on the web site that says that they’ll also work to place men. Perhaps that’s because so few men long enough to need this type of service…<\/p>\n","protected":false},"excerpt":{"rendered":"
Joan Lundon is the spokesman for an entity called “A Place for Mom”, which is aired to sound like a PSA, but A Place for Mom is actually a for profit corporation funded by private equity that earns referral fees … Continue reading