{"id":7896,"date":"2013-08-06T00:18:16","date_gmt":"2013-08-06T04:18:16","guid":{"rendered":"http:\/\/streamingradioguide.com\/startingover\/?p=7896"},"modified":"2013-08-06T00:27:59","modified_gmt":"2013-08-06T04:27:59","slug":"how-fast-is-cumulus-killing-off-major-market-am-radio","status":"publish","type":"post","link":"https:\/\/streamingradioguide.com\/startingover\/?p=7896","title":{"rendered":"How fast is Cumulus killing off major market AM Radio?"},"content":{"rendered":"<p>The monthly PPM top line monthly numbers came out today for the biggest markets. My rule of thumb is if you fall below a 1.0% market share, you have a nonviable radio station if you rely on advertising for your revenue.<\/p>\n<p>Three month trend<\/p>\n<p>WABC (New York) -&gt; 2.7 2.6 2.5<br \/>\nKABC (LA &#8211; no Rush) -&gt; 0.9 0.7 0.7<br \/>\nWLS (Chicago) -&gt; 2.5 2.1 1.8<br \/>\n(Don Wade and Roma are gone, Jake Hartford is dead, veteran newscaster retired, traffic outsourced)<br \/>\nKGO (San Francisco &#8211; former libs) -&gt; 2.4 2.6 2.8<br \/>\nKSFO (San Francisco) -&gt; 2.0 1.8 2.1<br \/>\nWBAP (Dallas\/FT Worth) -&gt; 3.6 3.2 3.0<br \/>\nKLIF (Dallas\/FT Worth) -&gt; 0.4 0.4 0.3<\/p>\n<p>The highest share reported today for a news talk station?<\/p>\n<p><A href=\"http:\/\/www.nj1015.com\">WKXW-FM<\/a> (Trenton NJ) -&gt; 7.8 8.3 8.2<\/p>\n<p>FM, small owners, live local programming from 6 AM to 3 AM<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The monthly PPM top line monthly numbers came out today for the biggest markets. My rule of thumb is if you fall below a 1.0% market share, you have a nonviable radio station if you rely on advertising for your &hellip; <a href=\"https:\/\/streamingradioguide.com\/startingover\/?p=7896\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7896","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/posts\/7896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7896"}],"version-history":[{"count":8,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/posts\/7896\/revisions"}],"predecessor-version":[{"id":7904,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=\/wp\/v2\/posts\/7896\/revisions\/7904"}],"wp:attachment":[{"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/streamingradioguide.com\/startingover\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}