You probably think I’m making it up when I discuss the PPM uncovering the widespread fraud that was going on with paper diaries.<\/p>\n
One of the callers to Tom Leykis said verbatim what I’ve asserted. He lives in Gary Indiana, which immediately gives you his demographics – the city is 85% black [David Letterman used to joke about how his family spent summer vacation in Gary before he stopped being a racist hoosier].<\/p>\n
The caller indicated he had previously been an Arbitron listener back in the diary days (finding black male listeners who will keep a diary is a major challenge). This time, he was sent the PPM device which listens to what it hears. He said he wasn’t going to wear the device – people might think he was a drug dealer – so he deicded to sit the PPM device in front of speakers and let it listen to radio for 16 hours a day. (By the way, telling the radio station that you’re an Arbitron participant is highly forbidden in their rules – otherwise people would “shop” their listening to try to get free stuff.<\/p>\n
What he didn’t know was the PPM has a motion detector. If you haven’t moved the device within a few minutes, they know you set the device down and it stops registering. Arbitron then called him up after a few days to annoy him and tell him he had to actually wear the device – he couldn’t just “vote” for his favorite radio station by having it sit in front of a radio. He told them F* this S**t and sent the PPM device back to them.<\/p>\n
There goes another 2% market share for Al Sharpton<\/p>\n","protected":false},"excerpt":{"rendered":"
You probably think I’m making it up when I discuss the PPM uncovering the widespread fraud that was going on with paper diaries. One of the callers to Tom Leykis said verbatim what I’ve asserted. He lives in Gary Indiana, … Continue reading