Just a few days ago, I wrote that I was noticing that radio station ratings seem to be less and less affected by baseball – I had attributed that to people watching the games on TV.<\/p>\n
Up until now, XM subscribers had access to every Major Leage baseball game, but Sirius subscribers did only if they streamed the games using the Internet. Sirius\/XM is the exclusive provider of radio coverage on the Internet, which is why most stations black out streaming coverage on the Internet – even if the radio station is owned by the baseball team!<\/p>\n
This will make baseball available to another 8 to 10 million Sirius receivers – the subscriber has to pay the extra $3.50 a month for the Premier account, which also adds Oprah, NHL games, NBA games, Opie & Anthony, Indy car racing and 9 channels of college sports. You can’t get enough sports!<\/p>\n
Also eroding radio’s sports audience is the increasing availability of video streaming of sporting events – as 4G cell access is more deployed and made more efficient, streaming video becomes a real alternative without having Cable TV – and you also have Slingbox that lets you forward your Cable TV signal over the Internet, and Aereo allowing receipt of over the air TV without a cable TV subscription, and feed it into Roku for later playback.<\/p>\n
The world be a changing – and audio with no video will be less and less attractive – the one holdout is it is still illegal to drive a car while watching TV. In my case, radio’s PSAs are getting so annoying, when I’m driving, I have the radio off, and nothing playing at all, and just pay more attention to the world around me. The Golden Goose has been cooked.<\/p>\n","protected":false},"excerpt":{"rendered":"
Just a few days ago, I wrote that I was noticing that radio station ratings seem to be less and less affected by baseball – I had attributed that to people watching the games on TV. Up until now, XM … Continue reading