The December PPM ratings are coming in. For a number of years, stations that started playing Christmas Music in November would get a huge ratings spike. That may or may not translate into making money, but the Christmas effect was real and large.<\/p>\n
This year, in most markets there was no bounce for stations playing Christmas (aka Holiday) music.<\/p>\n
My observation is more talk hosts than normal didn’t take vacation time in December, and very little holiday music was played – it used to be Rush would play Mannheim Steamroller almost nonstop for most of December.<\/p>\n
Maybe the War on Christmas is over.<\/p>\n","protected":false},"excerpt":{"rendered":"
The December PPM ratings are coming in. For a number of years, stations that started playing Christmas Music in November would get a huge ratings spike. That may or may not translate into making money, but the Christmas effect was … Continue reading