Arbitron (now Nielson Radio) wants you to focus on “share” rather than Time Spent Listening (TSL). The system evolved that people listening were measured by quarter hours (AQH), which went to the days when people kept diaries. Now PPM measures minute by minute so now the data is matching advertiser’s fears about the actual audience size and advertising tune out.<\/p>\n
http:\/\/www.talkers.com\/2014\/01\/08\/wednesday-january-8-2014\/<\/p>\n
In the last five years, a lot of baby boomers are retiring and working age people are unemployed, spending more time at home. Both of those you might think would cause older people to spend more time listening to radio. It isn’t happening.<\/p>\n
Salem Radio just had a stock downgrade. Congress is about to hold hearings about phony weight loss products advertised on radio. Top executives have left Westwood One and Oaktree Capital. Geraldo and Huckabee have left radio. Fox Sports is losing talent. It’s all telling the same story.<\/p>\n","protected":false},"excerpt":{"rendered":"
Arbitron (now Nielson Radio) wants you to focus on “share” rather than Time Spent Listening (TSL). The system evolved that people listening were measured by quarter hours (AQH), which went to the days when people kept diaries. Now PPM measures … Continue reading