Someone the other day wished Dana Loesch would be syndicated. You just got your wish.<\/p>\n
The Dana Show will by syndicated by Radio America from 1-4 PM weekdays starting January 27th. That suggests she will be displacing Dr Joy Browne and Ray Lucia.<\/p>\n
Dana is an attractive young (35) woman from the Midwest currently heard on Emmis stations KFTK-FM in Saint Louis and WIBC-FM in Indianapolis. She is similar to Dennis Miller in that she was a liberal who “woke up” on 9\/11, but without the baggage of wanting to stay friends with Hollywood. She had been involved with Breitbart and just started doing a one hour show on Glenn Beck’s The Blaze on Friday afternoon and writes for the Blaze web site.<\/p>\n
This has potential but won’t be easy – the challenges include
\n– Emmis doesn’t have critical mass like Cumulus or Clear Channel on its own stations
\n– Radio America can’t leverage its lineup. Premiere can say “if you want Rush, you have to take Hannity”. If RA said “if you want Roger Hedgecock, you have to take Dana”, program directors would break out laughing. It also means RA isn’t visible to national advertisers
\n– starting at 1 PM and finish at 4 PM pretty much rules out the show being carried live. Rush affiliates can’t (and won’t) switch away from Rush after the first hour. If a station has Hannity or Savage but not Rush, they’ll have to leave after the first two hours. The most likely affiliate prospects are those currently carrying Clark Howard or Dave Ramsey.
\n– the track record of Conservative women in political talk radio is not good. Laura Ingraham is the one notable exception.<\/p>\n
You can stream her now on her local show (WIBC carries two hours in the evening). Part of her learning curve will be that national radio is different than just putting your local show on the satellite. The show clock constrains the content and none of us know (or care) who the mayor of Saint Louis is.<\/p>\n
Geraldo has the opposite problem. He’s now doing a “local” show on WABC in New York but can’t stop himself from talking only about national issues. Talk about the latest show opening on Broadway or interview the borough president of Staten Islnd, not some guy in Indiana shooting a clerk at a grocery store.<\/p>\n","protected":false},"excerpt":{"rendered":"
Someone the other day wished Dana Loesch would be syndicated. You just got your wish. The Dana Show will by syndicated by Radio America from 1-4 PM weekdays starting January 27th. That suggests she will be displacing Dr Joy Browne … Continue reading