You’re a peasant from Mexico and you come to America with a dream. You work doing hard farm labor and and clean schools as a janitor.
You have two sons with even bigger dreams. One son goes to Berkeley and gets his Bachelor degree in Philosophy and Ethnic Studies. Your other son goes to USF and gets a degree in Finance and an MBA from UCLA.
Combining their skills and some Venture Capital money, the brothers begin building a network of radio stations, and plastering Los Angeles and New York with 10,000 advertising billboards. That company is named Z-Spanish Media. In 2000, the company is sold to Entravision for about $450 million, and the debt and their investors are paid back. (Entravision recently sold the billboard business to Lamar Advertising for $100 million)
Building on their prior success, the brothers founded Bustos Media in 2003 with new Private Equity capital and try for a repeat of their first success. Because the company is privately held, there is no publicly available financial information.
Their story is located [here]