What does it say about a city when you look at the total market share of radio and what % of people listen to all news or news/talk? (summing up top level Arbitron PPM numbers)
New York – 17.9%
Los Angeles – 13.3%
Chicago – 19.7%
San Francisco – 21.9%
Dallas / Ft Worth – 10.4%
Houston – 9.2%
Atlanta – 14.2%
Philadelphia – 15.5%
Washington, DC – 12.8% (NPR’s WAMU is another 5.9%)
Boston – 19.8%
Looking at that list, my guess is the single strongest correlation is income level, perhaps % of population with college degrees….
Proximity to the Mexican border jumps out at me…
I should stipulate that I didn’t add Spanish language news/talk into the totals. In a few of the cities, that may have been a factor… I also didn’t include sports talk