Move over Letterman – Philip DeFranco is here.
Who??? He is a nerdy guy with bad teeth who makes a 3-4 minute video a day of him looking into a webcam, talking about stuff and posting it on Youtube. His videos are getting viewed around 500,000 times on a regular basis.
If you’re in the Entertainment business, this should make you very nervous. He’s doing the opposite of everything media consultants would tell you to do. That’s probably why people are drawn to it.
There is another similar guy out in California doing a series called “California on”… He stands on the street mostly at Venice Beach and engages people walking by in conversation the topic of that video.
This is the training ground for the next Jay Leno or Rush Limbaugh, but the destination isn’t media outlets licensed by the government. Where is the business model? What a quaint notion.
