SF Chronicle – Arrival (finally) of Internet radio Story.
Didn’t mention SRGuide, but definitely gets the theme right that the world of radio is changing fast
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Radio Waves makes it sound like the best part of internet radio is Oldies stations from around the country. I think the best feature of internet radio is the dissemination of information through talk-radio. Do the SRG ratings show this?
Music is a relatively small part of the traffic here. That’s because most people arrive here from Google and the news/talk search terms are ranked highest for things like “Rush Limbaugh Streaming”. Also, once people find a music station they like, they probably don’t come back here every day to listen to it – they’ll just bookmark the station’s player.
Here is the breakdown of traffic by station format. Oldies is the #1 music format, very closely followed by Country. If you look at the site’s demographics at Quantcast, the visitor base here is highly skewed to people 35+ years old. Young people don’t listen to “radio”, or they don’t need a directory to find what they’re looking for, I guess.