Do radio hosts talk too much about themselves? Or is that you what you want them to do? Several of the folks inside the radio biz are making a case that morning show hosts need to talk more about the audience and less about the station and themselves. What do you think?
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Most have an acceptable balance, except for Michael Savage. Mike Gallagher went through a bad period when his wife died, but his talking about personal issues was understandable. Don Imus is currently having health issues…again, it’s understandable that he talks about it…but because of it, I no longer listen to him. A hosts bias can either make or break a show, so it’s helpful to know something about them…within reason.
I think the radio biz people are talking mostly about local stations, specifically music stations – where the hosts come on between songs and talk about something. Off the top of my head, the number was like 91% of the “talk” is talking about something about the station or something about them, rather than “relating” to the audience.
That PPM meter that watches minute by minute what people listen to (and when people tune away from a station) is starting to drive programming decisions. I guess this is one of the “issues” that this microscopic scrutiny is picking up on. But having a host capable of talking about something other than themselves requires different skill sets and probably people you can’t hire for minimum wage.
Yes, way too much. I listen to talk radio for news and information, not just host opinions. I want high-quality guests who know what they are talking about on important public issues, current events, etc. I think the producers on alot of shows are doing a lousy job — they don’t research enough (this is time-consuming and hard work) and, as a result, they don’t book enough top-quality guests, etc. My gut feeling is that alot of them are kids who either don’t know how to do the job right or they are too intimidated by the older “name” host (their employer, after all) to tell him he needs to hush up and devote more air time to interviewing guests who have written books, done independent research on public issues, investigated stories that have fallen through the cracks on other media, etc.
I agree with Robyn, I don’t listen to ANY talk radio in order to hear personal info about the host. Savage is interesting re: politics but bores me to tears when he talks about music, food, or New Yorker articles about himself. Rusty Humphries has a good show (even better when Orson Scott Card subs for him!) but Rusty needs to ease off on the healthy living theme. If I want to hear a fitness show, there are plenty available!