The outlook for talk – 2011

Dr Laura is gone to satellite, Dr Edell is gone, Michael Savage’s contract with TRN is in dispute, Bob Brinker is down to 3 hrs/week, Howard Stern is staying on Sirius/XM for 5 more years, Mike Smerconish is dropping his morning syndication, Mancow is semi-moving to Dial Global.     

So who is left standing in 2011 and what is the future of talk radio?   The talk radio business is further concentrating in Clear Channel’s Premiere. Fewer and fewer hours of talk radio are hosted by local hosts.

Let’s see where we are ending 2010 based on number of streaming affiliates (ignoring weekend shows, news-only programs, NPR, and sports – simulcasts are only counted once). 

About 1/2 of the non-sports talk radio stations in the United Stations stream their syndicated programs – most of those that don’t are in very small markets.  The big rocket shooting upwards is Dave Ramsey – not suprising given the state of the economy.


+-------+----------------------------------------+------------------------------+
| Count | Show                                   | Syndicator                   |
+-------+----------------------------------------+------------------------------+
|   222 | Rush Limbaugh                          | Premiere                     |
|   196 | Sean Hannity                           | Premiere                     |
|   183 | Coast to Coast AM with  George Noory   | Premiere                     |
|   177 | Glenn Beck with  Pat Gray & Stu        | Premiere                     |
|   130 | Dave Ramsey                            | Self                         |
|   126 | The Savage Nation with  Michael Savage | Talk Radio Network           |
|   109 | Mark Levin                             | Citadel Media                |
|    96 | Laura Ingraham                         | Talk Radio Network           |
|    90 | Dennis Miller                          | Westwood One                 |
|    85 | Neal Boortz                            | Dial Global (formerly Jones) |
|    76 | Clark Howard                           | Dial Global (formerly Jones) |
|    69 | Jim Bohannon At Night                  | Westwood One                 |
|    63 | Dr. Laura Schlessinger                 | Talk Radio Network           |
|    56 | Phil Hendrie                           | Talk Radio Network           |
|    54 | Rusty Humphries                        | Talk Radio Network           |
|    53 | Doug Stephan's Good Day                | Radio America                |
|    51 | Coast to Coast Rewind w/  George Noory | Premiere                     |
|    48 | Morning in America with  Bill Bennett  | Salem Radio                  |
|    45 | Jerry Doyle                            | Talk Radio Network           |
|    42 | Michael Medved                         | Salem Radio                  |
|    42 | Mike Gallagher                         | Salem Radio                  |
|    40 | Dennis Prager                          | Salem Radio                  |
|    37 | Fred Thompson                          | Westwood One                 |
|    35 | Hugh Hewitt                            | Salem Radio                  |
|    30 | Don Imus                               | Citadel Media                |
|    30 | America's Morning News w/ John McCaslin| Talk Radio Network           |
|    26 | Midnight Radio Network                 | Dial Global (formerly Jones) |
|    25 | Alan Colmes (Fox)                      | Fox News                     |
|    25 | Ed Schultz                             | Dial Global (formerly Jones) |
|    25 | Jason Lewis                            | Premiere                     |
|    25 | Lou Dobbs                              | United Stations              |
|    23 | Michael Smerconish                     | Dial Global (formerly Jones) |
|    21 | Thom Hartmann                          | Dial Global (formerly Jones) |
|    21 | John Gibson                            | Fox News                     |
|    21 | Red Eye Radio with  Doug McIntyre      | Citadel Media                |
|    20 | Lars Larson (National)                 | Compass Media Networks       |
|    19 | Roger Hedgecock (National)             | Radio America                |
|    18 | Dr. Joy Browne                         | WOR                          |
|    18 | The Schnitt Show with  Todd Schnitt    | Compass Media Networks       |
|    18 | Stephanie Miller                       | Dial Global (formerly Jones) |
|    17 | Ray Lucia                              | Business Talk Radio          |
|    16 | Dr. Dean Edell                         | Premiere                     |
|    15 | Mancow                                 | Talk Radio Network           |
+-------+----------------------------------------+------------------------------+
 

About Art Stone

I'm the guy who used to run StreamingRadioGuide.com (and FindAnISP.com).
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