If you’ve visited a Clear Channel radio station in the last few days, you probably were greeted by a vague ad showing the picture of an electric outlet, and the message 23 8-11.
Pretty odd, huh?
If you click on the ad, you’re taken to the Chevrolet web site. After waiting about 3 minutes for the site to load, there is nothing on the web site. The logical subject of the ad is the Chevrolet Volt. I’ll guess that 8-11 is August 11, the date for some announcement.
23 is either a reference to the price ($23k) or the number of miles the Volt will go before you need to call a tow truck.
Plugin Electric cars sound like a great idea if you’re Ed Begley – you are not constrained by cost, you live in a place that never gets cold, and you are the only one in the city plugging your car into the electric grid.
But let more than a few people start driving plugin electrics, and you’ll start seeing serious problems with shortages in electric power generation and distribution. Shortages in power will increase the costs for electricity, even for those people who don’t buy a plug-in electric car.
We’re just on the edge of seeing the unintended consequences of plugin electric cars, especially if we remain in idle about building new nuclear power plants.