Author Archives: Fred Stiening

My car said that it’s 103 degrees outside – i’m a little skeptical – 98 perhaps. I am a global heat denier. So after my relatively uneventful doctor appointment, I decided to go visit McDonald’s, joining the huddled masses yearning … Continue reading →

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Where all the secrets are right out in plain sight

For the most part, this won’t really affect anybody, but in case somebody notices… Radio and TV and the FCC focus on this term called DMA, which stands for designated market area. It is similar to, but different than, the … Continue reading →

Radio insight story Back in 2009, I did profiles on each of the major radio station owners, including mapleton. About mapleton The good news is they had some awesome parties while it lasted.

For several years, the “search for a station” has been much more flexible than it might appear at first. You can search for things like words in the description of the station, the licensee, keywords on their home page, and … Continue reading →

Ants need to eat too!

I had recently read that the most valuable cities are worth $84 per year from radio commercials, or $0.23 a day This study goes into a lot more detail https://www2.deloitte.com/insights/us/en/industry/technology/technology-media-and-telecom-predictions/radio-revenue.html This might explain why religious networks who are getting $10 … Continue reading →