Apple Juice

Next month, people “in the know” say that Apple will be launching a new music streaming service to compete with Pandora and Spotify.

The iTunes “buy and download a track at a time” model totally disrupted the buy a physical album business model, and gathered enough critical mass so Apple could tell the record labels what the new rules were going to be.

Then Pandora, Spotify and others undermined Apple with the “buffet” model of paying a monthly fee and eating as much as you want, but not buying any long term right to listen to the music for free.

If I were king, I would organize a year long boycott of all music, demanding a serious gutting of the copyright law on music. If tomorrow was really #thedaythemusicdied and there was no music anywhere, what would the world do? Probably climb electric poles and adjust the insulators by hand.