Millenials boozing it up on imported wine

Posted on February 13, 2014 by Fred Stiening

http://www.reuters.com/article/2014/02/11/us-wine-usa-italy-idUSBREA1A0CN20140211

Young American adults are drinking more Italian wine than Italians. They’re buying the line that the Antioxidents in wine will promote good health.

Cheers!

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5 Responses to Millenials boozing it up on imported wine

  1. Art Stone says:
    February 13, 2014 at 3:19 am

    I’m trying to think of any radio show that has content of interest to Millenial wine drinkers

    The most obvious one was Tom Leykis had a weekend program called “The Tasting Room”, which typically had a female guest promoting some local California winery. Tom frequently brags how easy it is to find women to have sex with him.

    There is a local show out in the Napa Valley promoting tourism and the local wine business

    Cigar Dave has his nationally syndicated program where he and his fellow Alpha males piss off the feminized pajama boy types by lighting up fine cigars and taking a shot of some fine Bourbon, but I don’t think I’ve heard him having guests rave over the latest Beaujolais nouveau coming over on the Concorde from France. This is giving the “pleasure police” the finger, including getting close to the line on the FCC’s ban on advertising of distilled liquor.

    Travel shows like Arthur Frommer (Age 84) often talks about wine in the context of vacations in Europe.

    Do you think a radio show about wine targeted at the 30 and under crowd could have legs?

    • Nidster says:
      February 14, 2014 at 12:30 am

      Your question sparked my remembrance of a research paper published a few years ago, can’t remember where, but the gist was that DARPA was genetically engineering plants, like grapevines, to grow legs. Anyways, it should be no surprise since DARPA is genetically engineering humans who are able to grow gills, as in ‘go fish’.

  2. CC1s121LrBGT says:
    February 13, 2014 at 9:18 am

    Joan Hamburg on WOR frequently talks about wine…. but there might be a demographic issue.

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