After a little trimming around the edges, I’ve very satisfied with the change I just made to suppress the redundant listings. Instead of giving you a big long list, you see the “best” ones in my experienced opinion, starting from the stations that most visitors choose. I’ve put a firm emphasis on the stations that carry the entire show live and dropped the ones that carry a partial show unless that makes the list too short (example: Clark Howard)
Radio itself knows – and Tunein and iHeartradio are going to relearn – an old lesson. Most people are creatures of habit – they don’t go randomly exploring. Choosing from 1 of 10 stations is much more rewarding that choosing from one of 10,000. Less is more.
In Radio Jargon, this is called your P1 – it’s the station that if I turned on your car radio would start playing. It’s the station you listen to the most. You might switch to other stations – like to get the news or avoid commericals – but most people live most of their radio life on one station.
That behavior isn’t going to change. I’m not suddenly going to listen to opera or jazz or sports talk.. The one thing the internet might do is give me access to a P1 station outside where I live – I might be talked into making WABC my P1 if it wasn’t crap now 🙂 WLS was another choice until my favorite two hosts died (Don Wade and Jake Hartford).
But the end game is podcasts. Once people find podcasts, they just aren’t going to put up with the 24 minutes an hour of ads/PSAs accusing them of being a tax cheat, a drunk driver, a parent of an autistic child, a homophobe, a racist or a child molestor. Really, how stupid are people in radio? (don’t bother answering that)
SiriusXM now has over 26 million paying subscribers and record revenue and growing margins.
What I’m kind of saying in my own oblique way is this directory is increasingly irrelevant, and I’m OK with that.