The New Cumulus is starting to emerge. The new CEO is not just an executive who happens to be a woman, but a woman on a mission to transform Cumulus into a female company. She just axed her male SVP of operations who has decades of experience in radio. There are rumors that the VP of programming is also on thin ice for making sexist remarks.
This is a sea change for an industry that largely viewed women as toys to have sex with in the storage room. It’s been a business dominated by men and testosterone, with an ample supply of recreational pharmaceuticals consumed by the on air talent.
Mary Berner “fixed” reader’s digest by pushing it through bankruptcy. What had been a thoughtful source of reading for people with limited time to search for and skim lengthy articles from books and magazines is now mostly a web site
The magazine is now total female oriented dreck like chicken wing recipes and how to cure dandruff. Don’t expect to read about the politics of the immigration situation or the future implications of falling oil prices – that crap men obsess about. We need more tips on how to make flowers last longer.
Her new management team is mostly women. Will Cumulus thrive by becoming the Delilah feel good network? Time will tell. I still own my stock. I’m in to the bitter end.