http://www.tvnewscheck.com/article/2011/06/21/52027/local-broadcasting-generates-gdp-of-117t
Well, not really – but this industry “study” takes a huge leap from the $60 billion that are in the Radio and TV business and apply a “ripple effect” multiplier that says 20 times that is contributed to national GDP – so if a car dealer advertises on TV and there was no TV, people would be unable to figure out where to buy a car and all the car companies would stop making cars!
Want to buy oceanfront property in Arizona?
Aha! We now have an idea of how much money the ‘Ad Council’ is pulling in…
I heard the figure $1 billion for PSA spending, but don’t know what that includes.
Ad revenue is a bit murky at best – a lot of CBS’s Ad revenue comes from Viacom, its parent company. One of the largest “advertisers” on radio is “HD radio”, which is radio stations buying ads from themselves for a product they want to fail.
WTOP has the country’s largest billing at ~$50 million a year. There are about 10,000 commercial radio stations, which would mean the average per station is about $2 million. Call me skeptical.
$1.17 trillion is what George Soros pours into the sycophant’s coffers each year. There isn’t a dollars worth of credibility in an industry where the NY Times is on life support and Bill Maher is actually on TV somewhere.