Pokémon GO

The latest big thing

Move over Facebook and Apple Health App

Turn on GPS and your camera and go outside

Hmmm, how could radio benefit from this?

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9 Responses to Pokémon GO

  1. CC1s121LrBGT says:

    Yesterday, July 11, my teenage daughter had me take her to the local 7-11. Through her friends on social media sharing pictures of 100% free Slupees, she informed me that 7-11 gives away Slurpees for free – no purchase necessary every July 11. We went and it was true.

    I do not want a pop-up geolocation add every time I pass a store. I do not want one from 7-11 every two weeks or every month. But I would not mind one telling me of a free cold drink on a hot day. I don’t expect to see that by next year, so I put a little annual recurring meeting notice on my google calendar reminding me to go to 7-11 on July 11, 2017.

    BTW- For you old timers, yesterday marked the 50th anniversary of the Slurpee. I went into my local 7-11 and told them I remember that day and they told me that they had one other customer that day that told them he remembered it too. It was a busy store and everyone was half my age. Yikes!

    • Fred Stiening says:

      I’m not sure yet of the details or capability of the system, but apparently for $10 a month, you can get a Pokémon “lure” at your business and hordes of zombies will descend on you. Whether this has staying power, I don’t know. It isn’t going to sell stuff if the visitor isn’t interested, but if it were say a place that is selling fresh chocolate chip cookies or specifically targeted the players, it might work.

      I sent a note to Radio guru Tom Taylor wondering if someone in radio will see the opportunity. The response was dismissive. Radio also largely missed the Internet bandwagon because they viewed it as competition rather than a tool.

      People on radio are talking about Pokémon today. It is hard to not notice the groups of people walking around. Will it last until next week? Probably…at least stock investors think so

  2. Fred Stiening says:

    New York State is going to revoke walking around licenses for people engaged in distracted walking

  3. Fred Stiening says:

    Mark Belling is talking about this on Rush Limbaugh’s show with the same attitude he had when he made fun of that http thingy

    Rush is coming down to the wire on his contract renewal. He’s been telegraphing the negotiations are difficult, but he is hopeful he can stay on the air

  4. Fred Stiening says:

    Several times, I’ve been pretty vocal that it is TV and Hollywood who have scared people into fearing their neighbors. The key point of Pokémon GO is to progress, you have to go outside and walk around. The Pokestops are pulled from a database of public gathering places, typically historical markers, murals, museums, parks. The game rewards people who interact with each other. As goofy as the premise is, it gives people a reason to interact with each other that isn’t based on religion, politics or sports.

    I wish I had more stamina to walk around. Maybe that is a chicken and egg problem. At least if I exceed my capabilities, there will be people around who might notice if they take their eyes off the screen. I may have to poke my head out into the real world of make believe. Maybe I’ll bump into a woman who has heard of Noye’s theology of Perfectionism to teach me male continence

    Here is something to add to the picture

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