WIBG-AM in Atlantic City could be a sign of things to come. It was been running religious informercials but has decided to switch to Tslk, including Michael Savage.
PPM data is picking up that people won’t listen to a 30 minute lecture. With only a couple exceptions, there has never been any measurable interest in streaming recorded religious programs. As people learn about podcasts and see they can stream most stations now, people who do want to listen to that programming come to understand they can choose when and where to listen.