Moving stations in the new Talk Radio categories is forcing me to look at every radio station’s programming schedule again, and I see this type of thing mostly on “old school” AM radion stations in the midwest.
The first problem is it’s a PDF document on the web site. Not everyone has the ability to view PDFs and they in the past have been a security risk so some people block them. PDFs work for some people some of the time, but it’s not the best way to put information on the web.
The bigger problem though is not understanding who the audience of your web site is – this is clearly a document intended for internal use at the station – it’s the programming log for the employees so they remember that the CNBC Business Minute happens at exactly 7:43 AM each day. Listeners don’t wonder…. “What time of day does the station have the Dave Ramsey Daily Minute?” and go search that out on the station web site.
Unfortunately, the alternative to posting a PDF at such stations is probably posting nothing, rather than converting it to browser-friendly text. So the PDF is better than nothing, though this opinion comes from someone who seeks out PDF files of the programming “clocks” of the syndicated shows he hears!
Typical small town radio in my opinion… We have a local sports station that that is owned by a total nut bag and his family. To be honest, I do not see how the guy is even able to pay the electric bill for his transmitter.
Their website is totally useless. Maybe half of the links work and they might update the daily schedule every few months.
You know they could probably find a kid at the local high school who is computer savvy, pay him in pizzas and get a nice website built and maintained… Just a thought…