2013: The year Christmas died on radio

The December PPM ratings are coming in. For a number of years, stations that started playing Christmas Music in November would get a huge ratings spike. That may or may not translate into making money, but the Christmas effect was real and large.

This year, in most markets there was no bounce for stations playing Christmas (aka Holiday) music.

My observation is more talk hosts than normal didn’t take vacation time in December, and very little holiday music was played – it used to be Rush would play Mannheim Steamroller almost nonstop for most of December.

Maybe the War on Christmas is over.

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5 Responses to 2013: The year Christmas died on radio

  1. Art Stone says:

    Nobody challenged my statement, so it must be true

  2. Nidster says:

    Yeah, what irony. The War on Christmas is waning and the War on Christians is waxing. The practice of the Roman Catholic Church was to declare Christian holidays to coincide with, and hope to usurp, the holidays celebrated by the adherents to the Old Time Religion. So, December 25th was chosen to celebrate the birth of the Son of God. The Old Time Religions celebrated the birthday of the Greek god Zeus, also synonymous with the Roman god Jupiter on or around the 25th. The parallel is that Dec 21 to 24 are the shortest days of the year, and it is believed the Sun of God died on the 21st and was born again on the 25th.

    See how some things never seem to change all that much?

  3. Parrott says:

    Nah, its not over Art. Some of us are just relaxing and waiting until the attack ‘Kwanzaa’ occurs.
    I want to see ‘that’ going down the street on a Rose bowl float with Janet Nepolitano after the Olympics .

    • Art Stone says:

      Kwanzaa was almost invisible, even on the so-called black stations. I think people realized how fake it was. Within the hard core race activists, the suggestion was Kwanzaa was designed to mimic the fake Hanukkah. You learn fascinating things listening to WOL-AM at 3 AM.

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