The December PPM ratings are coming in. For a number of years, stations that started playing Christmas Music in November would get a huge ratings spike. That may or may not translate into making money, but the Christmas effect was real and large.
This year, in most markets there was no bounce for stations playing Christmas (aka Holiday) music.
My observation is more talk hosts than normal didn’t take vacation time in December, and very little holiday music was played – it used to be Rush would play Mannheim Steamroller almost nonstop for most of December.
Maybe the War on Christmas is over.