The end of Free Radio !!!

Back in the late 1960s, the movie theater industry launched a PR blitz called “Save Free TV”! Urging people to pressure Congress to make a law against paying for Cable TV. The NAB has a similar scare campaign at the moment that if radio has to start paying performers for playing their music (like SiriusXM and Pandora do), that will be the death knell for “free” radio and we’ll all be held hostage by some foreign country.

The theater owners figured that if people could watch movies at home, their business was dead. People would stop going out to see a movie. The particular theater I was working at (selling newspapers) had been built in the vaudeville days. It had a stage and a pipe organ. What it didn’t have was parking. You either had to take public transit, walk, or try to find parking on a nearby street.

As Cable TV arrived, the movie theater business had to change. Theaters moved to shopping centers with free parking. Instead of having one huge theater, multiplexes played many movies at the same time. Initially, the movie studios let the theaters have exclusive access to their first run movies – as they started seeing revenue from HBO and VCR rentals, the exclusive time began to shrink. As things have evolved, HBO went into the production business, displacing TV and movie production companies. Things change.

But Movie Theaters didn’t die. They have changed to give you reasons to still go there. The movie theater I worked at was torn down in the last year and is now a CVS.

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23 Responses to The end of Free Radio !!!

  1. Nidster says:

    Tell the NAB that I do not fear being held hostage by some foreign country, I fear being held hostage by my own country. Maybe some should find us a good rendition of “Nowhere to Run”.

  2. CC1s121LrBGT says:

    Where else can you go for a large cup of popcorn for $10?

  3. CC1s121LrBGT says:

    How about this one – the movie studios bought up the news channels so that the movies become the news.

  4. If free radio gave people a listen, maybe they still would. All the truly creative people who used to be on radio and lost their gigs have podcasts now. That’s ultimately a much bigger threat to the hacks that run radio companies…people listening to whatever they want to, whenever they want to.

  5. Parrott says:

    Did Beck move back to NYC ? He mentioned this morning he was in NY, FEB. 24th,
    and all last week.
    parrott

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