Keywords

Posted on March 21, 2015 by Fred Stiening

Back around 1994, Keyword stuffing was a big deal. On the part of a web page you never see, the people who had researchy thoughts figured it would be good to tag those research papers about nuclear physics with keywords, so if you wanted to find research papers on quarks, the computer didn’t have to scan entire documents.

The idea was an index could be made, then you searched the index – a little like the card catalog at the library. [ooh, add that the list of things Millenials don’t know about]

So search engines were the natural progression, building up a list of articles matching keywords so you only had to open the ones that looked helpful. Then as the number grow, someone had to figure out which were the “best”, and the race to fool the search engines was off!

It only took about a year for all but the most foolish search engines to ignore meta keywords, but I just started adding them to the database, since titles were so useful. Can’t tell if a station is album rock or alternative? Maybe the keywords say.

Some of you probably don’t know that Jimmy Swaggart is still out raising money on TV and radio. I think the list of keywords on his web page is very instructive:

SonLife Broadcasting Network, SBN, Jimmy Swaggart, Jimmy Swaggart Ministry, Ministries, JSM, Swaggart, Family Worship Center, Evangelist, Expositor’s, Donnie Swaggart, Frances Swaggart, Francis Swaggart, Gabe Swaggart, Gabriel Swaggart, Study Bible, CD’s, DVD’s, Study Guides, Commentaries, Books, Media Church, Swaggert

The #1 mistake people make in web sites is to put their name in the title and keywords. To get visitors, you need to sell the bacon, not the package.

So what keywords would people search for and -want- to wind up at the Jimmy Swaggart SonLife Broadcasting web site? I’ll start – how about “Christian”? Can you think of a few others?

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4 Responses to Keywords

  1. Art Stone says:
    March 21, 2015 at 12:43 pm

    Because keywords are essentially invisible, they tend to not be maintained. Here is the keyword list for CRN – Google is about to penalize doorway pages that have little to do with the search

    crn digital talk radio, crn, internet radio, talk show, radio program, radio podcasts, The Barry Farber Show, What’s Cookin’ Today Show, The PM Show with Michael Horn, The PM Show with Robert Conrad, The PM Show with Fred Dryer, The PM Show with Larry Manetti, In the Garage with Bodie Stroud, LA LA Land, Talk Back with Chuck Wilder, Silver Moments with Dr. Marcia Baltimore, Slow Living Radio, The Cindy Laverty Show, The Dr. Pat Show, What’s Cookin’ On Wine, What’s Cookin’ on Wine : Sonoma Wine Report, What’s Cookin’ on Wine : The Oregon Report, What’s Cookin’ On Wine with Michael Jordan, America Swings, Beyond the Box Score, Bill Bennett’s Morning in America, Bill Martinez Live, Biz Fed, Bonnie Churchill, Calling all Sports, Club de Mamas, Con Sazon, Cosa de Dos, Deep Cover, Digital Computer Talk, Doug McIntyre’s Red Eye Radio, Doug Stephan’s Good Day, Dr. Bill Wattenburg, En Casa con Lety, Everything That Matters, Extreme Scene, GadflyRadio with Martha Montelongo and CalWatchDog, Great American Outdoor Trails Radio Magazine, Gregg Hunter – Niteside, Healthline with Dr. Bob Marshall, Hear Them Again For the First Time!, Hit Parade Calvacade, Home & Family Finance Show, Home Talk USA, Hugh Hewett, Into Tomorrow with Dave Graveline, Jerry Doyle, La Cuerda, Laura Ingraham, Legends of Success, Les Kincaid – Wines Du Jour, Mancow’s Morning Madness, Mark Larson, Mas de Uno, Michael Savage, Monica Crowley, Motor Trend Radio, Mundo Mujer, Nick Federoff on Gardening, No Holds Barred, Out and About, Phil Hendrie, Polka Party!, Popular Science Radio, Real Golf Radio, Restaurant Radio, Ring Talk, Road and Track Speed Radio, Roger Hedgecock, Rusty Humphries, Science Fantastic, Sound and Vision Radio, Speed Freaks, Sports Biz Today, Sports Business Radio, Sports Byline USA, Sports Overnight America, Sports X, Steve Dale’s Pet World, Stress Relief Radio with Carol J. Scott, M.D., Success Again! with Dick Heatherton, Talk Radio Countdown, Talkin’ Baseball, Tee it up with Keith Jones, Tee to Green, The Boathouse Radio Show, The Bottom Line, The Defense Show, The Dennis Miller Show, The Dennis Prager Show, The Dr. Jack Stockwell Show, The G. Gordon Liddy Show, The Garden Rebel, The George Jarkesy Show, The Janet Mefferd Show, The Legends of Sport with Tim Brown, The Lou Dobbs Show, The Michael Medved Show, The Mike Gallagher Show, The Money Pit, The OG Sports Show, The Pat Boone Show, The Pet Project, The Peter Schiff Show, The Phill Cioppa Show, The Ron Seggi Show, The Thom Hartmann Show, Through the Ropes, Titillating Sports with Rick Tittle, Truly Greene, Turning Point with Frank MacKay, Video Game Review, Winning Strategies, Work Matters, Wrestling Observer

    • TheChairman says:
      March 22, 2015 at 10:43 am

      More bad news for CRN… they’re missing the keyword “AM”.

      I’ll post another comment, as I’ve been in ‘SEO’ since 1995 and have seen a lot of carnage from the hacks, over-priced ‘experts’, and Google mis-info (dis-info).

      ‘Search’, as known until 2002-04, is gone. Google is an advertising platform (filter engine) masquerading as a search engine. e.g. For months, Google has blocked results which point to eBay listings, because eBay won’t ‘pay to play’.

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