Let’s pretend you own a business and I am a radio advertising salesman.
You operate a business with a small gross profit margin – for every dollar in sales, the incremental costs of selling the product – raw materials, direct labor, energy consumption are $.70. You have a 30% gross profit margin on sales. The 30% goes toward the fixed costs – the rent, taxes, labor costs if the store had no sales, debt service, etc – maybe – profit.
I walk in with carefully gathered data from a reputable third party that proves for each $1 you spend on radio advertising, your sales will go up by $3 for businesses like yours – it is a near certain Return On Investment (ROI) of of at least 3x.
How many ads would you like to buy today?
What other information do you need to know to sign up today? The ad slots are selling out quickly – I can’t guarantee the best ad positions unless you act today! Want to go to lunch? I’m buying!
http://news.radio-online.com/cgi-bin/rol.exe/headline_id=b14514