The post Thanksgiving format flipping is underway. The flurry of “Christmas music but no religion please” formats are under way.
While some stations do this just because it sends ratings way up, many stations have a different purpose. Christmas music is canned music run by automation. Most employees can take their vacations, but get a surprise when Christmas is over. Many of the holiday stations intend to switch formats in January. By having 6 weeks of distraction, regular listeners may forget that their Heavy Metal Rock station didn’t used to play Classic Country. The number who complain about the format switch will much fewer.
So knowing the format is changing, the station owner can fire the staff, not pay a Christmas bonus, and avoid making retirement plan contributions, maybe declare bankruptcy and clean house. Merry Christmas!