Preparing for Bongino

Dan Bongino’s much anticipated run at overtaking the memory of Rush Limbaugh is scheduled to begin on May 24th.  Bongino has been doing a 1-hour podcast in the late evening, so this is a big change for him.

Dan Bongino was recently diagnosed with lymphoma, and there is some residue of a growth in his lungs. He has been straightforward about this, but you have to figure  program directors will have to factor that into their decision.

iHeartRadio has made it clear they intend to continue the Rush Limbaugh program indefinitely with various hosts playing old clips from Rush, which have been carefully archived and cataloged. I’m comfident that was always the case as Rush would frequently play clips of himself from the “I told you so” collection.

I just completed a review of every station that ever carried Rush Limbaugh that I was aware of. A lot of Rush affiliates are in the Midwest and either have no website or don’t stream, but I don’t doubt that he had around 500 affiliates.

The Bongino show will be syndicated by Westwood One, which is owned by Cumulus media. Cumulus has already said they are going to carry Bongino on their big market AM stations, but they’ve been quiet about their smaller stations.

Other than Cumulus, I only found one Rush affiliate who has announced ahead of time that they plan to carry Bongino.  Markley van Camp and Robbins have already grabbed at least 10 affiliates.  Grace Curley has a handful in New England, Cox is hoping RedState’s Erick Erickson will make a fool of himself…

There is not nearly enough data to show current listening patterns, but here it is at least as a starting point.  As of today, I have 198 current affiliates for Rush, 190 of which carry the entire three hour show live.  Note that these statistics go back 90 days, which was before Rush Limbaugh died.


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4 Responses to Preparing for Bongino

  1. Fred Stiening says:

    Paid PR news release

    President Donald J Trump will be the first guest at 1 PM ET

    Westwood One claims 115 affiliates will be there on the 24th

  2. Fred Stiening says:

    According to the official show clock, there will be 23:10 minutes of non-show time per hour, just about the same amount of time as Sean Hannity. Each segment will be just long enough to prepare for announcing the next commercial break. There will be 6 minutes at the top of the hour for “local news”, and 4 minutes at the bottom of the hour. On many stations, these breaks are used for 90 seconds of network news and 4 minutes of commercials.

  3. Fred Stiening says:

    I went through the entire list of affiliates this morning. The overview is that all of the cumulus conservative talk stations have picked up the show, or will soon, not just the big AM stations.

    My guess is about 30 existing Rush Limbaugh affiliates on independent stations are going to switch. A handful are switching from some other program. About a dozen affiliates have too little information to determine what they are doing (no website, no stream, etc)

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