WRXK-FM is located on the Southern end of the Gulf Coast of Florida near Port Charlotte. Up until today, it was mostly a hard rock station, with Bubba the Love Sponge anchoring mornings.
This part of Florida is not a typical part of America which is why they are going to try a full time talk format targeted at young men.
The only female on the schedule is portrayed on the web site as basically the station slut, doing a pole dance and showing off her legs (hello, this is radio?)
The station is owned by Emmis, one of the few remaining publicly traded radio owners. It’s currently in an ownership fight several years long as its founder keeps trying to divorce the people he sold stock to. It was Emmis that split off 3 of its major market stations and sold them to Randy Michaels to pay down some of the debt that is smothering the balance sheet.
So is this the way to get young people to listen to radio? Bubba the Love Sponge is syndicated on a few stations , and they are carrying Lex & Terry at night (Lex and Terry is a morning show that probably competes with Bob & Tom, but with hosts with no personality), John & Jeff, Nick & Artie (which appears to be a show from New York)
Sports, partying with chicks, the TV shows last night,celebrity gossip – is that enough to attract an audience?